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RECORDING INDUSTRY RELEASES
1996 CONSUMER PROFILE

TEN YEAR TREND DATA

Table 2: 1992 - 1996
(Figures Represent % Dollar Value)

1992 1993 1994 1995 1996
ROCK 31.6 30.2 35.1 33.5 32.6 < GENRE
COUNTRY 17.4 18.7 16.3 16.7 14.7
R&B 9.8 10.6 9.6 11.3 12.1
POP 11.5 11.9 10.3 10.1 9.3
RAP 8.6 9.2 7.9 6.7 8.9
GOSPEL 2.8 3.2 3.3 3.1 4.3
CLASSICAL 3.7 3.3 3.7 2.9 3.4
JAZZ 3.8 3.1 3.0 3.0 3.3
OLDIES 0.8 1.0 0.8 1.0 0.8
SOUNDTRACKS 0.7 0.7 1.0 0.9 0.8
NEW AGE 1.2 1.0 1.0 0.7 0.7
CHILDREN'S 0.5 0.4 0.4 0.5 0.7
OTHER 5.4 4.6 5.3 7.0 5.2
FULL LENGTH CASSETTES 43.6 38.0 32.1 25.1 19.3 < FORMAT
FULL LENGTH CDs 46.5 51.1 58.4 65.0 68.4
VINYL LPs 1.3 0.3 0.8 0.5 0.6
SINGLES (All Types) 7.5 9.2 7.4 7.5 9.3
MUSIC VIDEOS 1.0 1.3 0.8 0.9 1.0
10-14 YEARS 8.6 8.6 7.9 8.0 7.9 < AGE
15-19 YEARS 18.2 16.7 16.8 17.1 17.2
20-24 YEARS 16.1 15.1 15.4 15.3 15.0
25-29 YEARS 13.8 13.2 12.6 12.3 12.5
30-34 YEARS 12.2 11.9 11.8 12.1 11.4
35-39 YEARS 10.9 11.1 11.5 10.8 11.1
40-44 YEARS 7.4 8.5 7.9 7.5 9.1
45+ YEARS 12.2 14.1 15.4 16.1 15.1
RECORD STORE 60.0 56.2 53.3 52.0 49.9 < OUTLET
OTHER STORE 24.9 26.1 26.7 28.2 31.5
TAPE/RECORD CLUB 11.4 12.9 15.1 14.3 14.3
MAIL ORDER 3.2 3.8 3.4 4.0 2.9
FEMALE 47.4 49.3 47.3 47.0 49.1 < SEX
MALE 52.6 50.7 52.7 53.0 50.9
©1996 RIAA All Rights Reserved.

©1996 RIAA All Rights Reserved.

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