[cont'd]
In 1980 two key things happened that would have a lasting effect on graffiti art. The first occurred in June of 1980 with the Times Square Show. It was the first time new aspiring artists would come in contact with and display their art work with graffiti artists. One of the most notable contacts was that between Keith Haring and Fred Brathwaite (Brathwaite began to be known as 'Fab Five Freddy'. Our students might recognize this name as the name of the person who hosts 'Yo! MTV Raps!').
It was after this show that Keith Haring began to produce the graffiti art for which he became famous. Haring would be walking along through the subways and would just stop and begin drawing with white chalk on the black tar paper used to cover unrenewed poster ads in the subway corridors. It wasn't unusual for Haring's work to go untouched in the subway system because his work was so admired.
The other major event which was to occur in 1980 happened in December. Richard Goldstein, author of the first pro-graffiti story in a New York magazine in 1973, wrote an extensive article in the Village Voice on new graffiti writers. This article was important for two reasons. First, Goldstein countered the myth that graffiti writers were an antisocial element. Goldstein felt that some of the graffiti artists who wrote on subway walls and tenement halls were bright individuals who were just expressing themselves in the environment in which they lived.
Second and most important, Goldstein in this article was the first to link graffiti and rap music together. His assumption that graffiti and rap music originated from the same cultural conditions was a valid assumption. In fact, some prominent graffiti writers went on to record rap records and play an influential role in the development of the rap music industry, for example PHASE 2, FUTURA, and Fab Five Freddy (Brathwaite).
It was stated earlier in my unit that the 'Hip Hop' subculture and rap music seemed to have originated in the United States in the Bronx. Before discussing rap music in the United States one must examine Jamaican music because it had a tremendous effect on American rap music. One style of Jamaican music that needs to be explored was known as 'toasting'.
Dick Hebdige in his book, "Cut 'N' Mix" described Jamaican 'toasting' as when the Jamaican disc jockies talked over the music they played. This style developed at dances in Jamaica known as "blues dances". "Blues dances" were dances which took place in large halls or out in the open in the slum yards. "Blues dances" were a regular feature of ghetto life in Jamaica. At these dances black America R&B records were played. Jamaicans were introduced to these records by black American sailors stationed on the island and by American radio stations in and around Miami which played R&B records.
Some favorite R&B artists were Fats Domino, Amos Melburn, Louis Jordan, and Roy Brown. There was a great demand for the R&B type of music, but unfortunately there were no local Jamaican bands which could play this type of music as well as the black American artists. As a result, 'sound systems' (comprised of DJs, roadies, engineers, bouncers) which were large mobile discotheques were set up to meet this need.
The record playing systems of 'sound systems' had to be large so people could hear the bass by which to dance according to Hebdige. The major player in the 'sound systems' was the DJ. Some notable Jamaican DJs were Duke Reid, Sir Coxsone, and Prince Buster. They were performers as well as DJs. For example, Duke Reid dressed in a long ermine cloak with a pair of Colt 45s in cowboy holsters with a cartridge belt strapped across his chest and a loaded shotgun over his shoulder. This outfit was topped off with a gilt crown on his head.
Just as there were to be DJ battles (competition) in the Bronx, they would occur first in Jamaica with one DJ trying to out play another DJ. As in both 'battles', here in the U.S. and Jamaica, the competition boiled down to who had the loudest system and the most original records and technique. It was not uncommon for things to get out of hand and for fighting to erupt during these DJ battles at the Jamaican "blues dances" once the crowds got caught up in this frenzy.
It was said that Duke Reid would bring the crowd under control by firing his shotgun in the air. At first Jamaican toasting began when DJs would 'toast' over the music they played with simple slogans to encourage the dancers. Some of these simple slogans were "Work it, Work it" and "Move it up". As 'toasting' became more popular so did the lengths of the toasts.
One of the first big "toasting" stars was a Jamaican named U Roy (his real name was Ewart Beckford). Another technique which developed along side 'toasting' was called 'dubs'. 'Dubbing' was when the record engineers would cut back and forth between the vocal and instrumental tracks while adjusting the bass and the treble. This technique highlighted the Jamaican 'toasting' even more.
There are four areas which Jamaican 'toasting' and American rap music have in common. First, both types of music relied on pre-recorded sounds. Second, both types of music relied on a strong beat by which they either rapped or toasted. American rap music relied on the strong beat of hard funk and Jamaican "toasting" relied on the beat from the Jamaican rhythms. Third, in both styles the rapper or toaster spoke their lines in time with the rhythm taken from the records.
Fourth, the content of the raps and toasts were similar in nature. For example, as there were boast raps, insult raps, news raps, message raps, nonsense raps, and party raps there also existed toasts that were similar in nature. At this point in my unit I will introduce my students to some music of some notable Jamaican toasters such as U Roy, Duke Reid, Sir Coxsone, and Prince Buster. In addition, I will ask my students to bring in some rap records which illustrate the different types of raps mentioned above.
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